LIGHT POLLUTION campaign
This project is an integrated campaign on raising awareness about the harmful effects of light pollution on humans.
All human beings require natural darkness for safe sleep and good health. Cool blue-white light at night from sources such as LEDs, fluorescent lights, and metal halide lights interfere with circadian rhythms of the body by suppressing melatonin and increasing cortisol, a brain chemical released when stimulated or excited.
Which leads to various physical and mental health issues.
Posters: The three posters visualize how light pollution is slowly harming us without even our knowledge hence the tagline "Silent Slaughter".
Which leads to various physical and mental health issues.
Posters: The three posters visualize how light pollution is slowly harming us without even our knowledge hence the tagline "Silent Slaughter".
Campaign: The integrated campaign consists of a Website which is connected to the poster & a hashtag that connects the Website and social media.
This connection of the integrated campaign can help the viewer to easily navigate, understand, and be aware of the pollution.
#thedarksideoflight
